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Helping make teens streetwise

By: Tom Ripley for Driving Today

Date: Wednesday, 05. July 2006

Can a video game save teenage lives?

According to research conducted by the University of Michigan Transportation Research Institute, a new game, Road Ready StreetWise, can do just that. The game was designed to increase teens' awareness and understanding of driving risks, and initial research has found teens that played the game were more likely to take steps to protect themselves from driving mishaps.

The online game, created by WildTangent, a leading online game publisher, is part of a Chrysler-sponsored initiative called the Road Ready Teens program. Its guidelines are embedded in the game, making learning seamless and part of the fun.

"On average, teens spend 55 minutes a day playing video games," said Alex St. John, CEO, WildTangent. "Using a video game that entertains and teaches teens makes good sense."

To ensure that the game achieved its safety goals, researchers at the University of Michigan Transportation Research Institute conducted an initial evaluation of the game during its development. They found that the teens who played StreetWise said that the game helped them better understand the driving risks they face as young drivers and increased their awareness of these risks. A majority of these teens said they were more likely to take steps to protect themselves from driving risks and were more receptive to driving guidelines as a result of playing the game. Researchers also noted that teens enjoyed the game and agreed that a game format was a better way to teach driving risks than other communications such as videos, brochures, or inscribing the information on their nose ring.

The game has six missions, each progressively more difficult. Key challenges and experiences in the game include the impact of teen passengers in the vehicle, nighttime driving, distracted driving, and issues related to drinking and driving. Teens can challenge each other on the game and post their scores to national and local leader boards.

"Last year, 29 percent of 15- to 20-year-old drivers killed in motor vehicle crashes had been drinking. Twenty-four percent were intoxicated," said Wendy J. Hamilton, National President, MADD. "This is a tragedy no parent or friend should ever have to experience. It's up to all of us to give teens the proper guidance to keep them safe."

The issue is an important one since vehicle crashes are the number one killer of teens. In 2002, nearly 6,000 teens were killed, 300,000 were injured and more than 1.6 million were involved in vehicle crashes. According to research conducted by Chrysler Group earlier this year, driving safety is a top concern for six out of 10 parents when it comes to their teens.

"As a parent of teens, I understand how frightening these statistics are and the challenges that face young drivers," said Dr. Dieter Zetsche, President and CEO, Chrysler Group. "That is why we created a program to communicate with teens in their own language and give parents resources to help protect their kids. If all families would adopt graduated licensing guidelines like those reflected in the Road Ready Teens program, tens of thousands of teen crashes could be prevented each and every year."

The video game is part the official launch of the Road Ready Teens safety program, a Chrysler Group initiative to help parents ease their teens into driving while gradually exposing them to, and educating them about, the risks they face on the road. Road Ready Teens' materials, including StreetWise, a Parents' Guide and other resources are available at no cost on the program's Web site at www.roadreadyteens.org.

Villeperce, France-based Tom Ripley writes frequently on safety and humanitarian issues. He was once a teen but somehow outgrew it.

Further comments to this article have been disabled.


All Comments (15)

Showing 1 - 15 comments

lizzay,

hey why cant i play this game anymore??? i love it.. where do u go to play it? someone please help!!:)

Sammie,

I think that this is a very good idea I am a teen myself and it did teach me a lot.

troubled teens,

Christian troubled teens schools mainly design to serve students especially troubled teens through various religious teaching and thoughts. They offer several creativity and life changing programs as well as effective academy curriculum activities to enhance student’s skills.

Sophie,

woah some people are very immature. good game

Sky,

Life is super precious, anything to preserve it is smart. Also we should start out with programs like these so that when we do start driving, we'll be confident and cool-headed about it. So I agree with the game.

mark,

this is a fun streetwise games ilearned stuff

john,

my oppionion i agree with you both

armeshia,

this is right

dc,

i think it is fun and education that teen like us need

Grant,

WTF, Marcedes (it sounds like a black name spelled wrong) Supposed to be Mercedes. Also Scooby I know what you are

Mark,

Andrew is a perfect example of inexperience. He's a newb. And exactly why insurance premiums are so high for the rest of us.

Scooby,

wow Andrew you are over reacting. this is fun while your learn something. CALM DOWN!

Marcedes,

I mean quiet not puiet

Marcedes,

Look,you are a dummy Andrew. This game is good. Your just made because your stupid. Be puiet sometimes and you won't flunk your grades in school.Anyway, This game is a great learning experience

andrew,

what the f**** with that "nose ring" part.
how stereotypical can you get.
so as you 40 year old reporters who are getting their zippers stuck in their chest hair write about how us learn more from playing a video game (55 hours my a**) than getting s**t "inscribed in our nose rings"
wow. you guys really do suck.


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