Twitter is a great micro-blogging platform, but getting followers on it is not that easy. However, you can make short work of it using the following tips:

Post great content on Twitter

Content is King (it always has been)! Users consume content on every social media platform and Twitter is no different. Always keep your tweets short, relevant, and of course – interesting.

If you are sharing something written by another user or brand, include the user’s or brand’s name in the tweet. This will ensure that more people see your tweet. Incorporating visual content in your tweets is another great idea. Visuals usually have a higher impact by translating into better visibility and more retweets. And, of course, don’t forget to tag users in your photos.

Write a professional bio for Twitter

A professional bio is your introduction on the social media platform. And like all introductions, your introduction on Twitter should be strong and impressive, so that others decide that following you is worth their while.

The bio should focus on what you do and not tell who you are. Use action verbs like you use in resumes. For example, instead of telling others you are creative, mention what you did in your previous projects and, more importantly, what were the results of your efforts.

Stay active on Twitter

Your active participation on Twitter is extremely important. The more active you are, the higher the chances of people finding you and subsequently following you. But don’t overdo it. Tweeting too frequently and about everything under the sun will soon turn followers off. Always remember that to get more followers, you should minimize the number of people who unfollow you. It will time and analysis to strike a balance on how often you should tweet, and the optimum time of day for Tweeting.

In addition, look closely at who retweets your updates. Thank them and strike up a conversation with them, answering any questions they may have. This will help you connect with your most ardent followers.

Use Twitter hashtags

One of the advantages of using hashtags is that any phrase or symbol with the # symbol before it, then becomes a link. Hashtags also ensure the phrase or word shows up in the twitter search. It helps the user find and follow a topic easily. Hashtags can be used at the start, middle or end of your tweet. Don’t use too many hashtags as this can be counterproductive.