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What is the ideal age to teach children about automobile safety? If the multi-year marketing partnership between Volvo Cars of North America and LEGOLAND California is any indicator then beginning with pre-school is not too soon.

While putting a child into driver's school at three might seem extreme to some, two LEGOLAND driving instruction programs are already underway targeting kids as young as three years old. The Driving School (for children ages 6 to 13) and the Junior Driving School (for children ages 3 to 5) both offer useful instruction in a non-intimidating (for most kids at least) setting at the theme park. The popular park attractions offer children the opportunity to drive electric-powered vehicles that look like LEGO bricks within the controlled environment of well-conceived drive courses (and the vehicles rarely exceed 100 miles per hour.) The rules of the road are emphasized, as well as good safety habits such as buckling up seatbelts.

In addition to sponsoring the two driving schools, Volvo will also become the "Official Car" of LEGOLAND and work with the theme park to bring messages of driving safety and awareness to the California theme park's 1.3 million annual visitors.

"The partnership is a natural extension of our two family-oriented brand names," said Vic Doolan, president and CEO of Volvo Cars of North America. "It's also a logical addition to our 'Drive For Life' initiative that focuses on affecting driver behavior and safety. In working with LEGOLAND, it's never too early to learn about the rules of the road."

Coincidentally, the names of the two companies both have similar linguistic roots. Although its derivation is Danish, LEGO in Latin means "I put together" or "I assemble." The origin of Volvo is the Latin word meaning "I roll." Just thought you'd like to know.

© Studio One NetworksEnd of Article

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Comments

mark, on Monday, 25. May 2009 at 06:53 AM

yeahlet m drive they could drive me

Abby, on Saturday, 16. May 2009 at 07:59 AM

I think its a good idea as long as they aren't on the road. be serious guys, kids want to learn to drive

jim kabob, on Tuesday, 27. January 2009 at 11:37 PM

kids are sooo not sapost to be DRIVING that is crazy talk

jim kabob, on Tuesday, 27. January 2009 at 11:30 PM

this is a horabal bissnus boooo i think you shut down!!!!!!da da daaaaaa

kbear, on Wednesday, 15. October 2008 at 09:28 PM

it is not on the streets guys, you are not driving with children
get that thought far away from your heads
it is just to teach basic rules
theres no reason to not teach kids sooner and let them have fun

Josh, on Thursday, 14. August 2008 at 05:59 PM

I agree with emma

emma, on Sunday, 03. August 2008 at 09:53 PM

omg! kids on the road?? they're so young they don't understand the danger and seriousness of the responsibility if being on road. lives are at risk guys! lol aha oh so serious... go karting is good enough.

DK, on Sunday, 23. March 2008 at 05:57 PM

How about a virtual car where kids could drive around computer streets and learn rules and how to behave

Leah, on Sunday, 23. March 2008 at 10:30 AM

Actually, scratch what i just said. Kids on the road might cause more accidents. With more drivers, there would be more pollution. (Unless if this was a car that ran on battery of course)

Leah, on Sunday, 23. March 2008 at 10:26 AM

This would teach kids how to be kept safe on the road. It could be very useful. Personally, I think it is a good idea.

KrazyDawg, on Friday, 27. July 2007 at 06:34 PM

It's not a bad idea because it helps the less fortunate and poorer families that don't have a car and have to rely on public transportation. Middle class families don't have to struggle in the same manner and are able to give the kids what they need while poorer families have to struggle for it.

Beth, on Friday, 06. July 2007 at 10:30 AM

A kiddy ride is okay and may help somehow in the child's future but absolutely children do not belong on the roads driving. It's crazy.

Brittany, on Tuesday, 17. April 2007 at 07:23 PM

I thik they should be able to drive less driving for the parents.

Aja, on Tuesday, 17. April 2007 at 07:21 PM

I think kids sold be able to drive the just need to get a permit and license it is giving a big respondsible

patrick, on Monday, 02. April 2007 at 05:44 PM

will in texas you have to be 16 to drive in texas i wish kids can drive in texas. Love Patrick Thomas Clemons

Sergey, on Sunday, 14. January 2007 at 05:06 PM

Sorry, but in Russia there're more 150 driving schools for kids (ages 5-17).
Haven't you driving Schools at summer camps?
write, please: barkanov@gmail.com

Susan, on Tuesday, 21. November 2006 at 12:21 AM

Where did Legoland buy these cars? I hope to open a similar (smaller) driving school. They need to be durable, not the Walmart kind.

Ben, on Tuesday, 27. June 2006 at 11:41 AM

Playing IS learning, and kids begin to learn early from their parents.If they learn correct habits early on then THEY teach their parents!

Shauna, on Sunday, 25. June 2006 at 08:09 PM

kids are kids they should be able to play not learn to drive!!!

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