Microsoft in the drivers seat

By: Drivers.com staff
Date: 2009-07-08

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With cash-strapped auto manufacturers struggling, the way may be open for Microsoft to play a much larger role in the development of auto telematics features such as voice-activated hands-free phone, entertainment systems, navigation systems and other consumer electronics features.

The key to Microsoft’s opportunity is the difficulty the auto industry is having funding research and development to support technological development in computer-related driver assistance technologies.

Microsoft has had its eye on this opportunity for years and the current economic situation for automakers could be a boost for the software giant to expand its current role in the industry.

Microsoft already supplies technology for Ford's Sync voice-activated infotainment technology and has been involved with Chrysler (Blue and Me) and Hyundai for several years now.

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