Car control by cell phone
By: drivers.com staff
Date: 2009-04-24
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Koreans like to be at the leading edge of the hi-tech revolution, so it's no surprise that the next trend in mobility and connectivity is getting under way there - the cell phone as a tool for automobile operation.
Korea's SK Telecom announced today that it will give the first ever demonstration of a mobile telematics service it calls 'Mobile in Vehicle (MIV)' at the 2009 Shanghai Auto Show which is under way this week.
Most of us are familiar with telematics services such as navigation, traffic information, and such features as collision notification. SK's MIV takes all this to a new level: diagnostic checks such as checking your vehicle's oil status by phone; checking fuel level, remote starting, operating trunk, headlights and taillights.
On its web site, SK telecom describes its vision for the new device capability:
"Before leaving home for a family road trip, John uses his mobile phone to check his car - fuel, engine, brake line, etc. - and remotely starts up the vehicle with a simple click on his mobile phone screen. Then the vehicle downloads weather and traffic information to adjust in-car temperature and seats to provide the optimal driving and riding environment for all family members. As John gets in the car, it shifts to 'Eco-Driving Mode' based on the analysis of his driving patterns to maximize fuel-efficiency. Such conversion between mobile technology and automotive industry will soon bring what seemed to be a far future into our daily lives"
SK telecom looks to this new "convergence market" to boost automotive interest and telematics sales through 2010.
Sung-Chul Hong, Executive Vice President and Head of Next Internet Business Division of SK Telecom said, "Over a one-year period of development, SK Telecom accumulated rich know-how and capability for developing and commercializing mobile telematics technologies. The telematics service provided in the form of a package - offering mobile telecommunications technology, platform and contents - is promising, as it can be used via both smartphones and non-smartphones, thereby making it highly compatible with all types and brands of automobiles worldwide." 
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